HOW TO MAKE MASSIVE GAINS WHEN YOU ARE LOSING MONEY

Are you in a situation where you are losing money in your martial arts business, and are in urgent need to generate revenue? How do you turn the picture around and make massive gains in your business? The sales and systems sensei Jennifer Waters gives 3 practices to implement to generate money and cope with periods of loss.

The first thing to do is to keep track of your metrics. If you are not tracking your metrics, you are just simply toying around with the whole idea of running a martial arts school, and are not ready for the next step. This is a crucial strategy, so if you are not yet doing it, then you need to immediately start tracking how many leads you are getting, how many appointments you are setting, how many people are actually enrolling, how much recurring revenue do you have, how many students are active every week, how many students are quitting, and how many students are upgrading to the next advanced level training program. And if you really need some help developing strategies to get these metrics, Waters’ 7-figure dojo jumpstart program includes an entire dashboard for this, which you can find more about on www.7figuredojo.com. The baseline is that you need to know your scores, because you cannot go to any business mentor without the statistics and with just a vague idea that you are doing okay or that you are doing pretty horrible with your school. If you are not tracking your score already, all you need to do is open up a spreadsheet and start tracking your metrics. You can even start by taking a sticky note and writing down every time you generate a lead, and keep all of your notes inside of a notepad and total it up at the end of the month.

The second thing that you have to do once you start tracking your metrics is to not wait until the end of the month to make a decision, if you want to go from having a massive loss in the month to having a massive profit in the month. Jennifer Waters does this in her flagship school; if a strategy is not working the way they want it to work, they do not wait until the end of the month, instead they make the decisions week to week, or day to day, to change directions. Regardless of whether you have a large business with multiple locations or just a small school, in all situations you have to take massive action if you want to impact the direction that your business is going monetarily for that month. You do not want to waste time by taking a small step, because when you are losing money, you are in a negative already. So for example, once you start noticing that you are really behind in leads, you need to take massive actions to get more leads.

Finally, the last action you need to take in order to win for the month, is you need to have a ‘Do whatever it takes’ mentality. While you may think it is necessary to have some balance and some family time, while being under a loss is not the time for it. You can do all those things when you are having profits month after month after month. But when you are in the negatives monetarily in your martial arts business, you do not have time for balance. You need to do whatever it takes, whether that means working really late on Saturday night, or posting whatever you need to post, or waking up really early on Sunday. If you want to experience these massive gains when you are losing money, you must do whatever it takes to make it happen.

These three tips are Waters’ personal tried and tested methods, her key strategies which she continues to implement in her business. This experiential knowledge helps her business make massive changes in the months where it is not going the way she wants it to, and generate great amounts of revenue successfully.



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